Tokyo Declaration: Twelve Well Known Brands Vow to Fight Global Warming

In a "Tokyo Declaration" announced today, Sony, Nokia and ten other well known brands have announced that
they will work with the World Wildlife Fund to involve their suppliers, customers and transportation partners in the fight to halt global warming:
Tokyo – A business group including leading companies such as Sony, Nokia and Nike has come together to present the Tokyo Declaration, a joint call to tackle the urgent issue of climate change. Signing the declaration at the Climate Savers Summit 2008 held by WWF and Sony in Tokyo today, a dozen business leaders highlighted that the world’s greenhouse gas emissions must be reduced by more than 50 percent by 2050, and that emissions must peak and start to decline within the next 10 to 15 years in order to keep global warming below the dangerous threshold of 2 degrees Celsius.

The text of the declaration (PDF) lists twelve signatory brands: Allianz, Catalyst, Collins, Hewlett Packard, Nike, Nokia, Novo Nordisk, Sagawa, Sony, Spitsbergen Travel, Tetra-Pak and Xanterra. The announcement was made by Sony Chairman and CEO Sir Howard Stringer just before the anniversary of the Kyoto Protocol and is designed to bring attention in the business community to the urgent nature of climate change.

More information is available through the World Wildlife Fund and through this Reuters report.